Bulova is pleased to announce a three-year partnership with The Latin Recording Academy, which includes sponsorship of the 17^th Annual Latin GRAMMY Awards^®.

Bulova, has throughout their 141 years of history, celebrated the importance of music. From the first-ever brand national radio commercial to the launch of the first clock radio, Bulova rejoices its musical legacy, with this The Latin Recording Academy^® collaboration.

“We are very proud to partner with The Latin Recording Academy as Bulova already has strong ties with the Hispanic market and this partnership reinforces our relationship with consumers of Latin and Hispanic heritage,” said Jeffrey Cohen, President of Bulova.

“The legacy and history behind Bulova is a true reflection of the honor bestowed to our nominees and winners,” said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. “This partnership carefully reflects the current multi-cultural environment that has become part of the United States and will spotlight the artistry and craftsmanship of both brands with integrity while enjoying true timeless musical moments.”

The partnership includes activations and events leading up to and following the Latin GRAMMY Awards, such as Bulova honoring this year’s Best New Artist nominees with a Latin GRAMMY inspired Bulova timepiece.

Following this inaugural year, a collection of Latin GRAMMY inspired watches will be launched in 2017.

Bulova has also collaborated with both The Recording Academy and the GRAMMY Museum.